Ancestral Spirits
“Even thoughts are smells,” says aromatherapist and nutritionist Svetlana Irisova, director of the Aromatherapy Center. For example, when you are in a good mood, your body emits a ‘smell’ – people are drawn to you. Sounds are magical, but scientific research confirms: they are powerful emotional-senses. In the time before our ancestors knew language, smell was an important tool for communication and understanding the world (it would be absurd to say that the prefrontal cortex was responsible for processing smells – an important function). . Great people can smell fear, euphoria, and happiness. Over time, this sense almost atrophies, and we perceive the main signs only on an intuitive level, however: somewhere “under the cortex” we store the knowledge that in a kaleidoscope of emotions, each emotion has its own scent. A kaleidoscope of emotions – this is the theme of the Loewe fragrance collection. I would like to know which bottle you like best.
Unconscious Choice
“For us, the best fragrances are those that our endocrine system needs at the moment,” continues Svetlana Ilysova. It is true that all scientific data on the effects of fragrances on our body (through the nasal mucosa when inhaled) are based on essential oils, not on various types of perfumes. But even in perfumery, you can find fragrances that will suit you by filling in your shortcomings – the best comes in a good mood. Are you missing summer? There is a possible solution. The aromas of black currant and absinthe in the Si Intense fragrance – isn’t this what you’ve been missing?
interior application
“In aromatherapy, the search for ‘missing’ scents is called aromadiagnosis. People are given a variety of essential oils to smell, and based on their preferences, conclusions are drawn about their mood and state of mind,” says psychologist Anna Chernigova. director of the International Academy of Psychology and Restorative Therapies. “Therefore, orange oil is good for those who lack energy: this way the body sends a request for energy and the mind sends a desire to work.” At the same time, the smell of citrus fruits themselves has a calming effect – which is why this fragrance is so popular in everyday life. In everyday life, it is better to use citrus fragrances in the first half of the day, and not later than five hours before bedtime, otherwise their consumption will not be effective. We especially recommend the new Aqua Kenzo for the mornings – morning calls are more intense.
Personal data
The perfumer Lyubov Berlyanskaya firmly believes that “the nature of a particular fragrance depends on the character of a person, on the environment in which they were raised, on the olfactory and sensory habits that they have experienced since childhood.” Proust’s novel provides an example of the very personal connection between smell, color, taste, and emotion. Psychologists and therapists use similar terms when they talk about “anchoring mechanisms.” effect (called the “Proust effect”). That is, a person associates (and forever!) the moments he or she experiences something with some kind of “anchor” (an action, a sound, a smell). Dolce Rose is now divided into its components: rose, apple, peach, red currant…wait, red currant? It’s a real treat at the granny’s house!
Correct Note
What do perfume and aromatherapy have in common? “Probably not,” Karin Dubreuil replies, “smell.” “Aromatherapy is a treatment, and our job is to create scents that make you happy.” However, her colleague at Japanese fragrance company Takasago and author of Ginza Fragrances Maya Lernoux disagrees. He spent months studying the properties of essential oils, observing how patients react to scents. Lenu believes that perfume is the same—you just need to find notes that appeal to people and sound right.
Emotional Color
“The best way to train your nose is to smell everything around you, expand your olfactory base, and most importantly, describe your thoughts in words,” advises Matilda Laurent, perfumer at the House of Cartier. ——After all, it is people who give perfume its emotional color, not the other way around. Whatever you think, that’s what will happen. Of course, as a perfumer, I also put some emotions into my fragrances – if people can capture and name it, it can really enhance my work. For example, this year I added a perfume to three Cartier collections because I wanted to break the image of these fragrances as elegant and noble girls, as they have been for centuries. I want to share androgynous and masculine aspects – I wonder if you hear that?
